Kelston Girls’ College Kelston Girls’ College

Marketing Mogul - English and Social Science

2MARK1EC
Courses Description

Head of Pathway: Mr G. Van den Hoeven.

“You know I can’t grab your ghost chips!”

“Hi I’m Tina, from Turners. And you know what I love? CARS!”

“I’m lovin’ it” 

Ads are everywhere, and the really good ones make us laugh, cry, and -  most importantly - spend money. So what makes a good ad? How does a business use marketing to appeal to their audience?

In this module you will get to complete your own research market analysis. You can investigate how successful a current marketing campaign is, or come up with your own product and figure out the best marketing campaign to launch it into success!

You will also research the language of advertising. Advertising and marketing have their own specific vocabulary that are used to influence their audience. 

Are you the brain behind NZ’s next viral marketing moment? Take this module! We’re so sure you’ll love it, it has a money back guarantee!*

*no it doesn’t.  



Learning Areas:

YEAR 12 TRIMESTER 1 LINE 1, Mataora Ako Huarahi, Te Ara Tikanga


Assessment Policy & Procedures
Assessment Information

This is an internal only module

All english and business modules are internal only

There are no externals offered in the english and business modules

Pathway

Decolonisation in Aotearoa & the Pacific - English and History, Sustainable Business - English and Social Studies

This is a good match for the trimester 2 course “Sustainable Business” and it is recommended you take both.

You can take other english classes in trimester 2, as the 2.8 is still being done in this module
Year 13 english
Year 13 business








Disclaimer


The standards offered are correct at the time of writing. These are subject to change depending on student selections.
We endeavour to run all courses but are subject to minimise class sizes. Maximum class sizes apply. Once a course is full alternative selections are needed.
Course context or content may change by the start of the year.
Once a student makes their selections and confirms these, any changes must be accompanied by a letter of support from Whanau and are subject to available spaces in courses. 
All Junior Bilingual students must select the literacy and numeracy modules in the language of their pathway each trimester and one other integrated language module  (3 out of 4 of their modules must be bilingual).
All senior Bilingual students must take all modules available in the language of their pathway.